On June 30, 2020, the Supreme Court held that the combination of a generic term with “.com” can registered as a trademark if consumers do not perceive the term as generic. The travel reservation company “Booking.com” applied to register four trademark applications for “Booking.com.” Both the USPTO trademark examiner and the Trademark Trial and Appeal Board found that “Booking.com” is generic and unregistrable because “booking” is generic for making travel reservations, and “.com” merely signifies a commercial website. Booking.com appealed to the U.S. district court, and both the district court and the Fourth Circuit Court of Appeals held that “Booking.com” was not generic, had acquired secondary meaning and was eligible for trademark protection. The PTO appealed to the Supreme Court. The Supreme Court held that the PTO’s per se rule – that a generic term combined with an Internet-domain-name suffix like “.com” is necessarily generic – was incorrect and that a term styled as “generic.com” can be protectible if consumers do not perceive the term as generic.