On April 23, 2020, the Supreme Court unanimously held that willfulness (e.g., bad faith) is not a prerequisite to an award of profits for trademark infringement, in essence lessening the burden of proof needed for a trademark owner to recover profits from a competitor’s infringing brand. Prior to the Supreme Court’s decision, lower courts had been split on whether an infringer’s bad faith needed to be proven before profits could be awarded in a trademark infringement case. Noting the specific language of the Lanham Act, the Supreme Court determined that willfulness is indeed an important consideration in determining damages for trademark infringement, but it is not an absolute prerequisite which a trademark owner must prove to recover profits. Practically speaking, the Supreme Court’s decision should provide a clearer path to damages for trademark owners in the future.